1). The Music Video: First of all, how many K-Pop music videos do you know of that are show in the outside? In actual nature? This is why I love this video, because it's not in a club or in a black and white room (no offense Super Junior!), rather it's in the desert. They're riding pickup trucks and motorcycles!
2.) The Clothes: If After School went to Urban Outfitters you would end up with what I would label as their Desert Flower look: it's very organic. I love the fringe, the cutoffs, the leather and the plethora of feathers! This look is very rare among K-pop Girl groups who usually opt for the super cute image, the metallic punk style, or the the sexy Lolita look. It was a nice change of pace that I hope I can look forward to seeing in YG's new girl group that is said to debut in May.
3) The Concept: Their concept is very different from some of the other music videos I've seen. I deem this song a catchy, feel good summer song. My favorite part was when Uee looked pissed but then she was like. "Just kidding!" and they laugh it off. It's not too outrageous: it's just a band of friends having fun and letting loose! If that doesn't scream summer, I don't know what does. The music video makes me want to roam around in the middle of the desert and have a bonfire party too! That is... once I start living near a desert, I will.
I don't see why this music video doesn't have a lot of views! It's different and unique and I really hope that After School Red makes more music like this, because I would most definitely buy their album! So, be sure to check it out!
-A
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