SISTAR - Loving U Review

Here's a song to add to your summer playlist: SISTAR!

It's hard to imagine SISTAR, the femme fatales of their hit songs Alone and So Cool, doing a cute song like Loving U. Oh, but that's where you'd be wrong. Actually, SISTAR manages to possess that same sex appeal that their known for while being cute at the same time, a charisma similar to that of Katy Perry. How can such a thing be achieved? Well...let's start off with their catchy, synth-infused pop song. Loving U is an upbeat, midtempo song that utilizes brass and some guitar in the instrumentals. Along with their sweet vocals, it's a song that expresses that feeling of Summer Love. Overall the arrangement of Loving U reminds me of a revamped oldies song, in a good way, and it was finished off perfectly with a mini hook at the end. For me, the strongest point in the song was Hyorin's vocals, and the only weak point being Bora's rap. While the song would have felt empty without it, I think my aversion to the rap is due to a personal preference; I tend to prefer high speed raps most of the time. For a non-STAR1 though, I really liked this song.
My only complaint about the music video is the dancing scene on the car, which made me wonder, does this mean that SISTAR goes to the beach by day and parties at a junk yard by night? Hmmmm.... I thought that their sailor suit dance sequence and hourglasses figures were sexy enough, but apparently they (whoever "they" are) wanted to blatantly show that even behind those Hello Kitty Nerd Glasses, SISTAR is still the same group who can shake their butts like nobody's buisness. Personally, I didn't think the dance-on-the-car scene was necessary considering that there was already a lot of things going on in the music video, and it didn't fit the theme either, but I bet some fanboys would disagree with me there.

As for everything else in the the music video it's pure eye candy for not only fanboys, but fangirls too. Hawaii isn't called paradise for nothing. The video looked like it was filtered, so the water looked bluer and the clothes brighter. It's enough to make me envious.The fact that it was legitimately shot outdoors, made the summer theme believable and it was a big departure as well as a relief from seeing idols trapped in those black and white glowing rooms.The clothes were playful and colorful too with some retro influences i.e. the roller blades and the headbands. Plus I think the sailor suits were reminiscent of the pin up girls of the 1920's. However; it takes more than outer appearance to make them cute. So where did the untapped well of cuteness come from? It looked like they were having pure fun, making the music video very organic in that aspect which also happened to be my favorite part. Being playful is the same as being cute; thus, even goddesses like SISTAR can take a trip down the aegyo lane every once in a while. 

-A

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